Ruzwana Bashir is an entrepreneur, founder and CEO of, a travel company based in San Francisco, California. She was selected in 2012 for Forbes 30 Under 30 list on Technology and in 2014 for Fast Company’s 100 Most Creative People as well as Vanity Fair’s Next Establishment.

Bashir worked in private equity at the Blackstone Group and in investment banking at Goldman Sachs in London. She then worked at Gilt Groupe, and was part of the founding team at in New York.
In 2012, Bashir founded Peek, a marketplace for travellers and locals to book activities in holiday destinations.

Since founding, Bashir has been cited as one of the most powerful women in technology. In 2014, she was named one of the Most Promising Women Entrepreneurs by Fortune, one of the Most Influential Women in Business by the San Francisco Business Times and one of Glamour’s “35 Under 35 Who Are Changing the Tech Industry.” That same year, Peek was named one of the Top 50 Websites of 2014 by Time and one of the World’s Top 10 Most Innovative Companies in Travel by Fast Company. In 2016 Fortune magazine labeled Bashir “Silicon Valley’s Favorite British Import”.