Richie Serna is the CEO of Finix, which he co-founded with Sean Donovan in 2015 to bring embedded payments to scaling software companies and platforms. Previously, he was a software engineer at Balanced, the first payments API for marketplaces. During his tenure there, he recognized the significant gap that existed for companies that wanted to monetize their payments, but that lacked the considerable time and resources to do so. Richie began his career in management consulting for Booz & Company’s Financial Services group in New York. He graduated with honors from Harvard University.