In 2016, Jill joined former Jimmy Choo co-founder Tamara Mellon to create and launch the first-ever digitally-led, direct-to-consumer, women’s luxury footwear brand.   Headquartered in LA, the brand is redefining what it means to be a luxury brand.  Jill was previously President and CEO of Backcountry.com where she grew the company from $25 million to $515 million in revenue.