Frank Luntz is one of the most honored communication professionals in America today.

Pioneer of the “Instant Response” focus group technique, Frank has written, supervised, and conducted more than 2,000 surveys, focus groups, ad tests, and dial sessions in over two dozen countries and four continents over the past decade. He’s become the go-to consultant when Fortune 100 companies and their CEOs need communication and language guidance, and the most sought-after expert over other political pollsters when media outlets look to understand the hopes and worries of Americans.

Frank also has authored three NY Times best-selling books on messaging and public opinion:
• Words That Work: It’s Not What You Say, It’s What People Hear (2007)
• What Americans Really Want… Really: The Truth About Our Hopes, Dreams and Fears (2010)
• Win: The Key Principles to Take Your Business from Ordinary to Extraordinary (2011)