Ema Rouf is President and Co-founder of Pave.dev, a Cashflow API that sits on top of your financial data sources and returns a clean & unified view of a consumer’s financial life.

Ema is a 3x founder with over 15 years in building and growing analytics products.

At Pave.dev, her mission is to help enable fintechs to service the millions of Americans who are financially underserved simply because their data is not recognized by the traditional system.

Pave.dev is backed by Better Tomorrow Ventures, Bessemer, Village Global, 8VC, and other top funds and angels.