Brian Lee brings with him an unparalleled expertise in launching successful e-commerce brands that leverage technology and social media to provide consumers with a highly customized, entertaining and informational Internet experience.

Formerly an attorney with Skadden, Arps, Slate, Meagher & Flom, LLP and a manager at Deloitte & Touche, LLP, Brian co-founded LegalZoom in 2001. LegalZoom has since become the nation-wide leader in online legal services.

On the heels of LegalZoom’s success, Brian launched ShoeDazzle in 2008, an innovative subscription business model with more than 3 million highly engaged members and 2 million Facebook fans. Forbes Magazine ranked ShoeDazzle as number 21 on its Most Promising Companies 2011 list.

Brian was most recently CEO of The Honest Company which he co-founded with Jessica Alba in 2012. Filling a need in the market from parents who demand eco-friendly, non-toxic products for their families, the Honest Company presently boasts over 300 employees and is touted as one of the most promising e-commerce companies in California.

Brian graduated Magna Cum Laude with a B.A. in Economics/Business from UCLA and received his J.D. from UCLA School of Law. He earned the distinction as one of the 25 Most Notable Korean-American Entrepreneurs by Forbes Magazine in 2009. He is happily married to Mira Lee, and has two young children, Davis and Madison and lives in Los Angeles, California.