True Lark (truelark.com) is an automated customer communications platform. Its powerful and flexible AI technology enables brands to attract, support and up-sell customers around the clock via text and messaging. The solution engages customers through human-like conversations on a range of triggers, such as phone calls, business texting, web chat, form submissions and promotional texts. True Lark can convert prospects, recommend products and services, answer questions, collect payment information, etc. The comprehensive set of outcomes it drives ensures that the business only needs to follow-up in fewer than 5% of cases. True Lark has handled over a million calls in the Beauty, Wellness and Fitness markets and is currently exploring expansion opportunities in adjacent verticals such as dentistry, restaurants, and financial services.