Narrativ is a technology company building an alternative web for shopping. The company provides the core infrastructure to democratize search and content, providing invaluable data for the world of retailers, publishers, and start-ups outside of the stranglehold of Amazon and Google.

In just three years, Narrativ has already assembled a library of millions of product nodes matched to expert reviews from top commerce publishers like Buzzfeed, NYT Wirecutter, and Hearst. This database enables retailers such as Macy’s, Ulta Beauty and Nordstrom to tap into $25B of annual consumer spend. E-commerce represents only 10% of total US shopping today, and Narrativ believes its enormous growth potential will only be unlocked by fundamentally reimagining the online shopping experience.